About Us
ABOUT OUT OF THE BOX PROMOTIONAL MARKETING, LLC.
Out of the Box Promotional Marketing, LLC was founded in 2006 and is a 100% women-owned boutique brand strategy, marketing and licensing firm based in Los Angeles. For nearly three decades, Founder Allison Vanthof has worked at the intersection of sports, entertainment, licensing and business — building brands, developing global licensing programs, creating strategic partnerships, sponsorships and activations, and identifying commercial opportunities that connect brands with the audiences they want to reach.
Our approach begins with understanding the objective: why a brand is investing, who it wants to reach, how that audience will engage and what success should ultimately deliver. From strategy through execution, OOTB brings together relationships, ideas and resources to create authentic opportunities designed to perform, grow and create lasting value.
Our work has also extended to athletes, coaches and charitable organizations, creating meaningful partnerships and initiatives that elevate awareness, generate impact and give back to the communities they serve.
ABOUT THE FOUNDER
Allison Vanthof is a brand architect, entrepreneur and licensing strategist who has spent nearly three decades recognizing possibility and turning ideas into brands, partnerships and commercial opportunities. Her experience spans global sports organizations, collegiate athletics, entertainment, motorsports and corporate America, with expertise across brand architecture, global licensing, sponsorships, strategic partnerships, activations and business development.
Allison is known for understanding the room once she is in it — listening, asking the right questions, understanding the objectives on each side and recognizing alignment that may not yet be obvious. Her relationships have been built over decades through trust, consistency and follow-through, but her value extends beyond access: bringing together strategy, relationships, ideas and resources to move opportunity toward execution.
An entrepreneur at heart, Allison has built businesses, developed first-to-market concepts and created opportunities around brands, people and ideas throughout her career. Her work is grounded in authenticity, integrity, curiosity and an enduring belief that the strongest relationships — and the strongest brands — are built to last.
What We Do
Out of the Box Promotional Marketing works across sports, entertainment, collegiate athletics and corporate America, providing expertise in brand strategy, global licensing, strategic partnerships, sponsorships, activations and business development. From concept through execution, we identify opportunities, align the right relationships and resources, and bring ideas to life with purpose and measurable value.
Our Promise
Trust is the foundation of every relationship we build.
We approach every client, brand and opportunity with integrity, curiosity, thoughtful judgment and an unwavering commitment to follow-through. We listen first, protect the trust placed in us and remain personally invested from the first conversation through execution.
Because meaningful work is bigger than a transaction. It is about creating value, building relationships and delivering impact that lasts.